Tone (Positive vs. Negative)
Arceneaux and Nickerson 2006 - Negative vs. Positive Campaign Phone Calls and Canvassing
Results from two experiments in Minnesota and California suggest that personally delivered messages are effective in mobilizing voters. There is no systematic difference between the effects of positive and negative messages.
Tiffany Davenport – Tue, 2006 – 10 – 17 01:18